Home appliance chain store number is the key to the success of it? Home appliance chain is the nature of sales or marketing Service ? Retailers and suppliers are hostile relations, or closely related? China Consumption Who can gain what? Undercurrent surging Chinese home appliance industry going? In a warm spring afternoon, the above problems, Zhejiang Star General Five Star Electrical Mr. Lu, General Manager accepted the press following the first interview.
further 12 markets, intensive Following the initial analysis Road, said the scale and success of the relationship between home appliance chain, is the channel power and profitability of the game chain.
A certain number of stores is necessary, the Chinese home appliance chain industry standard shop measuring the speed and scale of enterprises, but the maximum size does not mean to minimize the cost, maximizing the number of stores does not mean that the maximum sales . Country Business Department of "home appliance specialty store" defined, not get together and appliance chain store operators. However, many upstream suppliers are often reluctant to choose stationed flagship store to other stores. Road following the first set of data is also given: the five-star joint venture with Best Buy shop four 50 year ago, while in 2006 and 2007 each year out of more than 20, but the five-star store sales increase year on year Even high. As a measure of Five Star converter, they think the only real standard is the most important customer satisfaction.With States United States Reach for a second, three different markets, Lu said that following the first, second and tertiary markets to focus on developing the future of course, but the current focus remains concentrated in the Five Star has developed a rich city and some secondary cities . On the market in terms of Zhejiang, Hangzhou is the "open big shop" strategy to build flagship store, will also double the number of stores this year; Ningbo, Wenzhou, Shaoxing, Huzhou, Changxing, Tongxiang, Jinhua, Yiwu and other important secondary market, strengthen existing stores intensive.
Deepen customer service center
Road following the beginning of the view that consumption is a socio-economic Mirror Child, but the change is far from simple supply and demand. At present, the Chinese home appliance chain enterprises are still in the fight price, good image, compared with the number of stores, smashing Advertisement Unlimited supplier of funds and delay occupied Results section, vendors Relationship to become the opposition. Consumers are generally felt, home appliance chain industry, "paying lip service to."
Some Chinese home appliance chain is only concerned about the number of stores opened, improved turnover number, they lose sight of the customer research. Five Star is the first of millions to spend huge sums of money, please five internationally renowned consulting firm Five Star the past three years, each a sales study.
Home appliance chain is the essence of marketing services, marketing services in the five-star continuous exploration, innovation, launched a consultancy service appliances, precision two hours Distribution Service, "close protection" warranty extension services, " Package On behalf of the custodian "services, etc., to create a comprehensive" customer centric "new model shop. In customer research, based on the five-star also re-establish its brand value??" Quality Life Lifelong protection. "
"Customer-centric philosophy is five-star from Best Buy get the maximum benefit." Road following the beginning of relish, "our income, age of the establishment of coordinates to find the target customers and potential customers, each customer personalized attention choice to meet the shopping needs of the whole process. We subdivision 50 kinds of consumer needs, including pre-, during and after sales, including, specifically to the customer on the store's toilet detail required. our future shop mode, first make improvements to the existing traditional stores, is to develop a new model stores, to enhance the core competitiveness. We will improve with customers, employees, suppliers, the relationship between three parties, to change the trade rule, a miracle. " Road following the first face with a little excitement, filled with a burning passion for the five-star people.
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Zhejiang Five-Star Way, following the beginning: the essence of home appliance chain services - Fiv